certification, coffee, commodities, fair trade, grades, standards, sustainability traditional standards
JOHN LIBBEY EUROTEXT LTD
CAHIERS AGRICULTURES; Vol.21 2-3; 154-161
Coffee in the jungle of environmental and social sustainability standards Sustainability standards are flooding global agricultural markets. Such standards however, are not recent: standards for the exchange of grain and tropical products emerged in the 19th century. The objective of this article is to analyse, in a historical perspective, the implications of the transition from traditional standards to sustainability standards on the commoditization/de-commoditization process. We show how early standards and grades contributed to the construction of the category of products called primary commodities and how, after a short attempt at de-commoditization (with the early fair trade and organic standards), sustainability standards have tended towards re-commoditization.